A lazy person's guide to Marketing

All the books, lectures, videos, and meetings couldn't teach me the tactics I needed to win. Identify the customer, plus any referring parties like a consultant, engineer, broker, project manager, purchasing agent, or any other person who might have influenced the decision to buy from or hire your company. A …

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Marketing on a budget

Show your loyal repeat customers you care about them and appreciate their business by using special invitations, lunches, discounts, offers, clubs, events, or receptions. In the following sections, we present many of these reasons. Let s face it, every new and successful enterprise is the result of someone with an …

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In the midst of chaos, there is also opportunity

Therefore, if you squander the money your investors have provided, you can be pretty sure you won t get a round two when you need additional funding. Do what you want to do first, not last, as unimportant things, challenges, commitments, and your busy life tend to get in the …

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Sales secrets

The lingo of the business world ' cash flow, profit and loss statements, accounts receivable, debt-to-equity ratio, and so on ' makes small-business ownership appear far more complicated than it really is. However, this model will restrict the managers view of the activated resources and the accounting design will influence middle managers …

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Borrowing when you really need it

Profits are the reward which the manager of a business receives for his services in organizing and superintending the business. The good news, though, is that starting a business which sells products is entirely possible too without money, provided you think a bit creatively. Customers rarely ever read a company …

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Send out information updates

On-Target goals that are aligned with your vision and values. Do you keep trying and trying to build a better company but can't seem to make it happen? You can start building your business while still working at your regular job and only investing one hour of your time per …

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Pursue Growth and Learning

It s possible to spend so much time planning a startup that you miss your window of opportunity or to schedule such frequent updates of a plan for an established business that it becomes difficult to administer its other details. Make a commitment to put yourself, your spouse, your family …

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Competitive edge is all-important

This can't be accomplished by doing or micromanaging work. The reason is that fear of lawsuits from injured divers, along with the allied increase in liability insurance premiums, have made these boards no longer financially feasible. Attempts by a single company to exercise control over wide areas of interaction risks …

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