One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing!

Create Content With a Purpose

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.

SEO feels like a foreign language

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.

Create a roadmap for linking between your own articles

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Gaz Hall, a Freelance SEO Consultant, commented: "There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign."

The most obvious backlink tactic

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds.