While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google Analytics will help you in your investigations on these factors. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. This will not only improve your ranking, but will make your site much more valuable to your visitor.

Overlapping and redundant articles are a no-no, consider how LSI can help

Now, the key to a successful website is less about utilizing keywords and more about relevant content. Deception is never the basis of a sound business strategy. While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential.

Provide an Action that Fulfills the Intent

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well.

The best advice I've listened to about keyword density

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. Gaz Hall, from SEO Hull, had the following to say: "Remember that quality always overrides quantity and focus on relationships and people, rather than numbers."

A few words on keywords

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Why would someone purchase this particular product? f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes.