You will never get enough traffic on your website. That’s the human nature. We always strive for more. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content.

SEO Remains Keyword Driven & LSI Keywords Are Important

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

Keeping Readers on the Page

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. A great and fast way to convey your goal is by using headlines and taglines.

Can I Just Write Naturally and Rank High in Google?

A proximity search uses the order of the search phrase to find related documents. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Gaz Hall, from SEO Hull, had the following to say: "If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike."

Adopt a flat website architecture

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment.