For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Here's the thing, great content can offer incredible advantages to your business. No two media plans are alike.

Solve a problem using search analytics

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. It's all about website analytics - a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site's success with detailed statistics about a website's traffic, visitors, conversions and sales. Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords.

Things your competitors know about gateway sites

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to be full of tons of data or tons of information, but they do have to be interesting and creative. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. For that reason, the following tips focus on technical changes, which are almost invisible to the page's visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. Most dynamic websites today are running some sort of content management system (CMS).

Headings and conversion rates

Search engine are not humans but the software that crawls the web page content. On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. According to SEO Consultant, Gaz Hall: "One could argue that the deceptive SEO practiced in its early days is long gone."

Aim for a voice and tone for your site that's conversational, friendly, and respectful

What do you perceive as failure? Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and anything less than three thousand searches per month. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one.