SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability.

Google recommends quality content

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. What factors do you need to bear in mind? Does keyword usage still apply? On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

Are you focussing on the right keywords?

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.

Keep Your Content Simple

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count!"

Aligning Questions to Keywords

A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog.