Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do.

The benefits of web portals to your search marketing strategy

By default, WordPress uses the same Meta data stored in the header file (header.php) for each page. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it.

Can a techie truly understand content

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other.

Disambiguation, and diversity are important when it comes to gateway sites

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. According to SEO Consultant, Gaz Hall: "Use it before it ceases to be an enabler of competitive advantage."

All you wanted to know about analytics but were afraid to ask

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Analytics, website optimization, and the more technical aspects are governed by the cogent side — the head. Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.