A vision statement describes what an organization seeks to become, or the ideal society to which the organization seeks to contribute. When the economy is going well, however, you will have to up the ante to bring on key employees because there is more competition. Rank your key team members by gross dollars and net dollars earned, actual profit made versus profit bid, and customer satisfaction. To stay in touch with your entire customer list, you must contact every target on your entire customer list at least every three to four months.

Create a marketing strategy that defines what you are selling

Many, many businesses never make it past the planning stage because their would-be founders, as part of a logical and coherent planning process, test their assumptions and find them wanting. Expect the best and become the best! So deal with these sections of your plan in greater depth, but you can be more concise in other areas. Stress has many causes: tight deadlines, financial constraints, demanding customers, aggressive competition, and the expectations of work colleagues.

Be undeniably good

Don't forget to ask for the order! This is the one place where you are sure to win; no one can beat you at being yourself. Which, of course, is fantastic news for you and your minimalist pared-down start-up. When you first started your business, you didn't have any customers.

Do you fight complacency or let your guard down?

Leaders make the necessary leadership decisions to get results they want. Most small companies don't have formal training programs. Remember, without productive, happy people, you can't achieve your goals, grow your company, or take any time off. However, your business plan is more than insurance.

Fixed overhead expenses for Purchasing

Cultures vary widely; in some, executives are aloof while in others they are more accessible. James Fisk, called the Prince of the Erie, rose to that position from a ragged newsboy. Just be factual and remember to quantify. When you face unusual circumstances, you need a variant on the working plan.

Answer the questions of others to demonstrate your expertise

Some boards'both non- and for-profit'consider themselves responsible to everyone with an interest in the corporation's activities, including customers, employees, suppliers, and the communities in which they operate. You ll learn to speak your customers language, and you will be able to communicate with them more effectively. A great place to work has an ongoing training program where employees are involved in at least forty hours of training every year. The potential readers of a business plan are a varied bunch, ranging from bankers and venture capitalists to employees.