Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Choose your keywords carefully, and keep user intent as your primary goal. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage.

Enhance your CTR and user experience

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.).

Get familiar with the landscape of local SEO

How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

Answer that ‘one’ question

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links"

Attract links, stop chasing links

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). If you're anything like me, then you're looking to understand why certain things work the way they do. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent.