Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise.

Search marketing implications related to indexed pages

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links The key, of course, is to optimize your evergreen content by including compelling CTAs. When you advertise offline, you put your ads where the target market is likely to see them.

Have you thought about scraping when assimilating your SEO strategy?

A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that's being featured. Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages. Do better keyword research and understand search intent to connect the dots between your content and your audience's needs. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content.

Determining Relevance: Trust your gut when it comes to plugins

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! If you're not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it's apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Gaz Hall, a Freelance SEO Consultant, commented: "Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other."

Base your online marketing decisions on what's best for the visitors of your site, not just internationalisation

SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits. Authority is created over time. It can't be rushed. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website If high-quality content helps your site rank higher, then logically it makes sense that low-quality pages could hurt your Google rankings.