The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.

Focus on a one keyword per page strategy

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO.

The more content you produce, the more organic traffic and inbound links you will receive

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled.

Gather Referring Domains for your website

When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Gaz Hall, from SEO Hull, had the following to say: "Remember that your success in SEO is directly proportional to the amount of effort you exert."

Boost Dwell Time

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing.