For other sites, it can mean the number of visitors that registered on the site. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google.

The hidden agenda of keyword stuffing

Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? Put simply, copywriting is writing to persuade, convert, and sell.

Advantages of SERPs and how you can take advantage of this

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

Avoid directories that link to all kinds of websites

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. TV ads, radio, print and even social media). When it comes to search engine optimisation the information available can be a minefield. Gaz Hall, from SEO Hull, had the following to say: "Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics."

Bucket brigades based on citations

H tags tell the search engine bots which parts of your site are the most important. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization.