. Try putting into Google search terms related to your business, its products and services. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Paid search is still search.

Let's follow white hat SEO best practise

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user.

Search engine health checks should look at white hat SEO

Know what they are going to do and don’t accept non-answers on their direction. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. In the best case scenario, a site visitor turns into a paying customer. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed.

Expand your ROI as necessary

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Gaz Hall, a Freelance SEO Consultant, commented: "Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”)"

Can a techie truly understand backlinks

A proper SEO makes a website rank in the first page of SERP. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Here’s the thing; it’s extremely easy to choose the wrong keywords. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site.