If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example.

Keep Your Content Simple

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. Any discrepancies might cause Google to NOT show your business' information on a search result page. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Review your web hosting experience

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.

Keep your site updated and full of very useful content

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Long Tail SEO is a really useful technique to generate organic search traffic for your website."

Content marketing serves more than one very useful purpose

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO.