If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled.

Your goals for digital marketing ROI should set specific goals

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. What’s the first thing you do when you have a question?

Let's talk about site submissions

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team.

Losing Focus on keyword stuffing

A great and fast way to convey your goal is by using headlines and taglines. Only the descriptive link text is shown on the internet page. If search users commonly misspell a keyword, you should identify and use it. Gaz Hall, a Freelance SEO Consultant, commented: "If your current website isn’t using HTTPS then you should start scoping out a migration."

Crawling and Indexing

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not.