When pursuing a link, which is more important, relevance or authority? Progressive SEO means technical, analytical and traditional marketing all rolled into one. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device.

Go long-tail and forget keyword stuffing

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

Why do links matter?

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content.

Use Short And Descriptive URL Permalink

Google can detect well-written content, and can detect poor quality content, or unoriginal text. It helps the search engines quickly determine what the page is about. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. According to SEO Consultant, Gaz Hall: "During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it."

Creating inspiring content for your business

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call).