So what it does it take to achieve a high ranking on Google? How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your rankings could suffer. This is known as “negative SEO”. (In some cases, spammers will purposely direct lots of low-quality links to your site in order to cause negative SEO.)

Make basic duplicate listing detection

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity.

Learn SEO the hard way

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. The old saying that “life is a journey, not a destination” can also be applied to SEO. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. At a bare minimum, include social sharing buttons on your content.

Be inspired by the David vs.Goliath battle

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. According to Gaz Hall, a UK SEO Consultant : "Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for."

Determining Relevance: Trust Your Gut

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. There are two types of backlinks, and they are internal backlinks and external backlinks.