Business is always changing and continually needs improvement as you grow, change your product mix, improve your service, find new projects, seek new customers, and hire more people to do the work. About 80 percent of business owners do not know what their employees really cost per hour. Competitive advantage is what makes you different from, and better than, your competition. Maybe a favorite retail store suddenly comes up for sale (this is exactly what jump-started coauthor Jim's entrepreneurial career), or a friend informs them of a can't-miss opportunity, or a customer of the business they're working for now invites them to do some freelance consulting ' an invitation that turns into a business opportunity.

Ideas that change our behavior

The more you control, the less your people do for themselves. Subsequent mentions of that term or condition refer to, or are presumed to refer to, the original explanation. Even New York City hot dog vendors must be licensed by the city before they can unfurl their carts colorful umbrellas. Bankers are less likely to provide startup money to turn a concept into a business, and they are even less likely to put up seed money to prove a concept unless you have a track record of launching previous businesses with successful results.

Creating a Culture of Excellence in Marketing

Hold regular, mandatory meetings. Some examples of targets include a referral from every customer, only 1 percent mistakes or callbacks, no installation errors, or 98 percent on-time completion. Aside from the usual business licenses and tax forms, there are any number of certificates and notices you may require, depending on circumstances. If you lower your prices, it will only get you more business if you make your customers aware of your actions.

Be patient while searching the web

There is no better way to advertise. The most important person on the project team is the developer. So if a supplier asks to see your plan, be willing to share it. Tell the investor why you need the money.

Put the Customer First

The performance of a business over time in an interactive context depends on its capacity to relate to other businesses and to interact effectively with them. Become essential to the place, and you will rise in the place. In such instances you may opt for trial periods before committing to full-time salaries. People need regular weekly feedback and information about their progress and achievement.

Develop a list of competitors by reading trade journals

If you subcontract some of your work, review your subcontractors and look at what they are charging. Call any carpet cleaning service and the owner operator will pride himself on the best workmanship in town. Estimates of the probability and value of each alternative are established and the results are compared. If you provide incredible value and have built an audience of real fans, they may agree to contribute to your site by giving a donation.