If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this.

Community Hijacking for SEO

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.

Don’t Forget About a Sitemap

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it.

The outreach process for SEO

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. According to SEO Consultant, Gaz Hall: "Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail."

Do not optimise for irrelevant keyword searches.

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service.