Have every lineal foot of your counters calculated at a certain rate of profit. Some people believe that starting a business is the riskiest of all small-business options. Because consulting or coaching implies working one-on-one, which is a direct exchange of your time for money that requires continuous work. And you have a fall-back option so if one route to market fails to work, you can still reach your customers, and they can still buy things from you.

The will to create is encoded in human DNA

And you might even find you can eliminate at least one full-time employee. You are not only interested in what the final selling price is; you are interested in how much of it will find its way back to you. If this sounds more interesting to you than working for an employer, then you likely have an entrepreneurial spirit. If you come across as an overblown pretender, you can bet your plan will get short shrift.

How to restore entrepreneurship

When your direct costs increase you're in trouble, because your only choice is more sales. It is related of a Yankee book-peddler that he sold three copies of the same book to a family in one day--to the husband in the store, to the wife who was calling at a neighbor's, and to the daughter at home. When managers interact, then the space for analytical decision-making is limited. Do overwork and unpaid-for work, and when you see a point in favor of your firm, fasten to it.

Develop work schedule

Temper your enthusiasm. But when you are perceived by customers as really being the best at something, you will attract customers who want what your company offers, and then you can charge a premium. Repeating contract language in an effort to impart greater emphasis is dangerous, as differences in context can lead to confusion in meaning and an unfavorable interpretation in a court of law. People don't want to follow the boss.

Why should anyone hire you?

Advertisers are not going to spend money advertising on sites few people visit, and, for the first few years at least, not enough people will be visiting yours. What economic forces should drive your decision? Mission statements have a place in a plan: They help investors and other interested parties get a grip on what makes your company special. This can contribute to an economic slowdown, further depressing prices and stifling business activity.

Find a competent attorney for your company

Small business isn't the only game in town; in some cases, it isn't even the best option available. Business owners, managers, employees, and students can become overwhelmed, distracted, and frustrated by trying to do too many things perfectly. They also make more money than their competitors. If this theory is true, there can be no ethical question raised; if labor is dissatisfied with its share, then it must increase its productive efficiency.