Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. That's also information to keep under your hat. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it's authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another. Consumers and businesses look for brands that offer the best value, which is a balance between quality and price.

So lets talk about SEO campaigns and its importance to digital marketing

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Demographics are relatively easy to identify. Local SEO is making sure your business address is regularly seen on the website. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a "smart computer nerd." They feel unqualified to implement SEO, or even attempt to learn it.

Do not use dashes in the domain name itself

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Quality always trumps quantity. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal.

When someone mentions keyword density do you think about search engine optimisation?

What makes SEO so hard? The Google search network (search properties powered by Google's search algorithms) has 65% of the market share, according to comScore's June 2009 report. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. According to Gaz Hall, a UK SEO Consultant : "The keys are great product, sound service, niche focus, great content, and good search engine optimization."

Find a simple guide to keywords and read up about it

To know whether you are running on the wrong side of Google, use PixelGroove's (the penalty checker on Google). Simply include your website URL on the tool and click check. If you've set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Using third-party applications will save you time.