Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Google retrieves the most relevant pages from its databases

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

Add the URL’s of all your social profiles

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable.

It’s about relevancy, and relevancy only

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Google may penalize specific tactics, but they will never penalize quality. Gaz Hall, from SEO Hull, had the following to say: "Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve."

Find ideas that Google identifies as semantically related

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit.