Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site.

Backlinks that go deeper

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. SEO is technical, complicated, time-consuming and potentially dangerous.

Start with seed keywords

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Local SEO is, inarguably, the best bet for local businesses to grow big.

Domain to Domain Relevance

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Gaz Hall, a Freelance SEO Consultant, commented: "Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. "

Generalized or broad keywords or short tail keywords

SEO is something that is constantly evolving and changing. Search engines have made it clear: a vitally important part of the future of search is “rich results.” Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees.