You need to understand where you are now in order to accurately assess your future rankings. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

Quality pages are what Google wants to rank

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over

Be funny. Humor is great if you can do it.

We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time.

Learn more about Page speed and SEO

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. According to Gaz Hall, a UK SEO Consultant : "When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop."

Google is aware that paid linking goes on

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers.