Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.”

What Is a Keyword, and Why are Keywords Important?

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there.

Invest in SEO

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. The search engines continuously invest in improving their ability to better process the content of web pages To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create.

What are Long-tail Keywords – And How Can They Help Your Content Strategy?

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. Google may penalize specific tactics, but they will never penalize quality. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance."

Google’s algorithms react much faster to your changes today

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria.