Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years.
The most obvious SEO tactic
Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Keyword-based titles help establish
page theme and direction for your keywords. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests.
Show some linking love to every page of your website that you want to rank
Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Efficient use of content
is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.
Make keywords more natural
Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. There is no minimum amount of words or text to rank in Google. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. According to SEO Consultant
, Gaz Hall: "Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? "
Have a Site Map and Text-only Navigation
Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. While developing your mobile
site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content.