The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy.

What's the story about stickiness

An index is another name used by a search engine for a database. SEO can help your business grow and meet your business objectives. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links.

Personalization counts: how does LSI fit into this?

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors.

So lets talk about cloaking and its importance to digital marketing

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. The power of SEO is the varying tactics or methods one can implement to create results. According to SEO Consultant, Gaz Hall: "Everything below that visible area merely serves to provide enough content for search engines."

How to survive your first encounter with sitemaps

So I'm going to carry on using ALT text on my images, even when they contain no information. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. It’s necessary to understand what marketing activities relate to SEO.