To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic.

Off page optimisation techniques for better rankings

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. If search users commonly misspell a keyword, you should identify and use it. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well).

You ask what is slow?

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Long Tail SEO is a really useful technique to generate organic search traffic for your website. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms.

Don’t Stuff Your Content with Keywords

Links at the top of a page carry more weight than those further down. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. According to SEO Consultant, Gaz Hall: "In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy."

If you don’t have backlinks, you’re not going to rank

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step.