Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Keyword research can be time-consuming, but rewarding when done properly. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag

It’s time to revolutionize our approach to anchor text diversification

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year.

Both SEO and social media posts drive website traffic

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.

Advanced off-site SEO principles

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. According to SEO Consultant, Gaz Hall: "A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links!"

Interlink your web pages

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.