In order to get what you want, you must offer more than your competitors. In the publishing business, I know of no less than six positions actually yawning for the men to come and fill them--not clerical positions, but positions of executive authority. Ask lots of questions. There are important tasks that must be done promptly, unimportant tasks that must be done promptly, important tasks with no particular rush, and unimportant tasks with no particular rush; and sometimes there are things that seem crucial but may not need doing at all.

Service and retail firms tend to have simple operational plans

However, it has never been as easy to become an entrepreneur as it is today. Profit is financial gain or return from the use of capital. Looking at things in your plan through rose-colored glasses may even doom your business to failure if it causes you to seek insufficient startup capital, underprice your product or service, or expect unrealistically rapid growth. Ordinarily this would be a given and not necessarily a matter of grave concern.

Make the Marketing department a happy place to work

A plan isn t supposed to be a potboiler, but it should tell a story the story of your business. The best general is General Details. Most successful businesses were started by individuals who had clearly defined vision, purpose, and goals. Historically, however, this theory has happily been proven untrue, as the advance in the standard of living among the working class during the past century testifies.

Businesses may be successful today because of their history and reputation

As an advertising medium it was an immense success. A plan isn t worthless just because it doesn t present the future with perfect accuracy. Pointing out the features of a product to customers does not mean they will understand why the features are useful; one has to explain their direct benefit. A corporation is required by law to have a board of directors, elected by and having a fiduciary responsibility to the owners (stockholders).

If your thinking is sloppy, your business will be sloppy

Although we're not aware of any statistics measuring the movement of employees from large businesses to small businesses (or vice versa), we would guess the scale tilts significantly in favor of employees moving from large businesses to small businesses for several reasons: Employees get well-rounded experience working with small companies; small-business employees have opportunities for more responsibility; and employee decisions and actions have much more impact on a small business, and that impact is more visible than in a large business. Give out small prizes like gift certificates to lunch or dinner, tickets to ball games, t-shirts, tools, or happy face stickers. It should ease the task of anybody whose job it is to read it, and it should make that task enjoyable by presenting an interesting and compelling account of your company. A dealer in confectionery had in his window a bicycle made all of candy.

Is Your Company Getting Rusty in Design?

If you are looking for millions of dollars in seed capital to start a risky venture, you will usually (although not always) have to do a lot of explaining and convincing. However, the investors - called equity owners or equity partners - may sell their ownership to other parties. Diluting the effectiveness of your plan. The vast majority of small-business owners we know provide products or services quite similar to what's already in the marketplace and make reasonable but not extraordinary sums of money ' and, thanks largely to the independence that small-business ownership offers, are perfectly happy doing so!