Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Link building is also spreading brand awareness and capturing referral traffic. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO.

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm!

Start mapping out a plan for action

Using structured data, you can serve Google your address details in the most convenient way. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website.

Are you generating results for your keyword?

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Gaz Hall, a Freelance SEO Consultant, commented: "Google just needs evidence that what is on a particular website is relevant to it’s viewers."

Is the content on different pages original?

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Paid link-building is considered black hat SEO and is likely to incur a penalty. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites.