We all have a certain amount of storage space on our personal computers - the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines' rankings - people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in 'Black Hat SEO'. You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and inspect social media posts. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website's ranking.

More importance is given to user generated content

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. There is no simple tweak that conquers all for SEO - no all-in-one solution. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability, but it will take time before you'll see a return on investment.

Ensure more convenience for users by using user generated content

These are additional avenues that you may want to explore. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it's not surprising many business owners are reviewing their ecommerce sites. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques.

Find out more about page impressions

The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you're following the best practices with regards to search engine optimisation. Gaz Hall, from SEO Hull, had the following to say: "Advertising expenditures may not make up the major portion of a marketing communications budget."

Learn more about Page speed and SEO

On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Big companies can sometimes be difficult to navigate.