Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms.

Understanding the rationale behind search marketing

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google.

Frequently Update Content/Blogs

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name.

Double check for broken links and other crawl errors

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. According to SEO Consultant, Gaz Hall: "What factors do you need to bear in mind? Does keyword usage still apply?"

Link internal pages in your content

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. When done well, content marketing can contribute to boosting a site’s position in search rankings. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly.