Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected!

Identify your SEO keywords

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

How are you supposed to audit your content?

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). If you produce great content, but no one’s there to see it, does it acquire links? The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised.

Develop a comprehensive internal linking structure

Don't commit the cardinal sin of letting dots ruin your page descriptions Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. According to SEO Consultant, Gaz Hall: "Currently more than half of searches account for mobile devices."

Link to Influencers Within Your Content

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). It has long been understood that Google’s ranking algorithm is complex (by design). You need to understand where you are now in order to accurately assess your future rankings.