But don t make the mistake of skewing your plan to fit an idea that isn t sound. This is unusual, but it does happen it s when the reader stops you and says, You don t have to tell me anymore, I m sold. More often, you ll need to explain why your idea has merit and how it can solve a common problem by making things easier, faster, or cheaper for the prospective customer(s). Ask questions and learn. Then you ll want to emphasize such things as stock options and other aspects of compensation, as well as location, work environment, corporate culture, and opportunities for growth and advancement.

Accounting : the lifeblood of your business

Don t overdo it, but consider the impact visuals are having in marketing where studies show that people are much more likely to remember any type of presentation or advertisement with visuals than those without. A salary of $50,000 a year as president of a railroad or manufacturing company at first sight seems exorbitant; but the payment of such a salary usually means pure business. Bankers prefer to lend to companies that are almost, but not quite, financially robust enough to pursue their objective without the loan. Interest is the amount paid for the use of capital.

Be Direct with your Operations

Expediting your plan. Every breakfast or lunch is an opportunity to be with one of your customers. This means carefully considering your startup needs as well as your ongoing operational needs projected for several years. One of the beauties of being an entrepreneur, as opposed to a solo practitioner or freelancer, is that you can leverage the activities and skills of all the people whom you employ.

A poor approach to Accounting

Have every lineal foot of your counters calculated at a certain rate of profit. Management performs several different types of activities, such as planning, assessing risk, estimating resources, organizing work, assigning tasks, directing activities, monitoring, tracking, reporting progress, and analyzing results. Starting small doesn't need to mean telling people you are small, however. Create a perception of value by letting customers know why they should hire your company or buy only from you.

A lazy person's guide to Customer Service

You can take advantage of listening to others experiences, and use this knowledge to build your project faster and safer. Modest inflation can help spur economic activity, as the threat of higher prices tomorrow may encourage the making of purchases and investments today. These are the qualities that proprietors are yearning for--nay, actually groaning for, but which are hard to find in the average man. Getting customers off price should be one of your goals when creating your marketing program.

Look for outside income-producing investments

On-Target goals that are aligned with your vision and values. Nordstrom and FedEx offer great customer service. If your volume or markup decreases in a softening market, your only choices are to cut overhead or increase sales. Effective leaders start with an exciting vision and then connect it to the specific results they want.