This is an extremely common issue with eCommerce websites. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. Invalid HTML can cause problems to users as pages may not be displayed as you intended.

Consider Google algorithms at the inception

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. In order to keep moving towards growth, constant experimentation requires objectivity when reporting results. They don’t need search engines to find each other. Large images slow down your site, so you need to make image file sizes as small as possible.

The worst advice I've heard about authority sites

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Google Recommendation From Google’s point of view, one should avoid keyword stuffing (filling up one’s pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their techniques used.

Why user generated content matters

Failing that the data can do the talking. The key, of course, is to optimize your evergreen content by including compelling CTAs. If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for."

Make sure that Googlebot can index your pages correctly

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil.