But most sales occur on the fifth, sixth, or seventh call. The key words are want to do. Relationships grow when you are together having fun, enjoying a meal or event, or discussing ways to help each other. Temper your enthusiasm.

Staffing completed

Without customers, everything else is irrelevant. Do you wish your employees were as good as you? . The same is true of the availability of funds.

Give recognition and time off for extra effort.

Don t count on getting your product into a major retailer on its own merits. Why do suppliers care about business plans? What you GET is a RESULT of what you GIVE! They do not have time to plow through an inches-thick plan and may in fact be put off by its imposing appearance.

Spending face-time with customers

Take a stand. Think of great companies, large or small. You need not be a Democrat or an Episcopalian because your employer is, but if you are wise you will avoid discussing with him questions of politics or religion. The same goes for big online retailers like Amazon.

You can?t control your readers? responses

However, in the case of a business, enjoying yourself isn t enough. In any economy, good or bad, people want to be treated with respect and are more likely to become part of your team if they see advancement and a corporate culture they can embrace. Show them your capabilities. Success brings success.

Managing Research and Development

If you ve seen the television show Shark Tank, you ll understand how shrewd those individuals with the dollars can be. This provides a path for people to become more valuable and to earn more money for you and them. Regardless of how clear we are in verbal communications, misunderstandings occur. Perhaps the investor has just promised to back her brother-in-law s firm or is merely having a bad day and saying no to everything that crosses her desk.