Show your loyal repeat customers you care about them and appreciate their business by using special invitations, lunches, discounts, offers, clubs, events, or receptions. In the following sections, we present many of these reasons. Let s face it, every new and successful enterprise is the result of someone with an idea. It s your unique selling proposition in comparison to those of other players.

Make it easy for recruits to apply

All business costs can be very generally categorized as either material costs or human costs. When you continually solve everyone else's problems, your people can't grow or become the best they can be. It helps those in the trenches, too. Under the name of the 'iron law of wages,' this theory is still put forth by the socialists as the explanation--together with the institution of private property--of wages.

Publicity is the darling of small businesses

These different accounting figures are used by middle managers in the different negotiations processes. But don t make the mistake of skewing your plan to fit an idea that isn t sound. Your goal should be to get the right people to purchase your product, rather than just selling as many of your products as possible. Profit is the sum remaining after all costs, direct and indirect, are deducted from the income of your business.

Fixed overhead expenses for Design

Have an attorney who is familiar with partnerships help draft the paperwork so you are on the same page from the start and know exactly what is expected of each partner. The marketing options are many and expensive, including door hangers, newspaper coupons, mailings, advertising, website placement programs, and billboards. The loans are often expensive, carrying rates of up to 20 percent. Having no profits, equity, or wealth will keep you stressed out and constantly working to make ends meet.

Business is not a single field of endeavor

The right or the wrong man at the head of a great business interest means the making or the unmaking of fortunes for the stockholders. However, material costs have human costs embedded in them. That means keeping technical jargon under control and making it readable in one sitting. Remember that you yourself in contact with your customers count for more than anything else.

Marketing on a budget

Give out small prizes like gift certificates to lunch or dinner, tickets to ball games, t-shirts, tools, or happy face stickers. They figure if they are nice, that should get customers to buy. Many publishers will not do this, but your chief and only point in appearing in the paper is to have your advertisement read, and it pays better to insert it in a journal with 5,000 readers who will all see it than in one having 100,000 subscribers, hardly 100 of whom will glance at the advertisement. Outsourcing is a key strategy for startups.