In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven't realize how easy it is.

I bet you didn't know this about gateway sites

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Typing keyphrases into Google is what we do every day, right? We type words into Google's search box to get answers to our questions. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

Focus on performance, user experience, and keyword density

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. It is great to allow users to search for information on your site. However, it is a bad idea to allow these results pages to get indexed. They do not have unique content, only repurposed snippets of content from other pages on your site. SEO is actually very simple once you understand the basic concept. Most of the edits that you will be making will also be making your site more valuable to visitors and increasing any conversion rate that you have.

Analyse your existing content

When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. If your site is specifically designed for certain resolutions, make this explicit. The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. Gaz Hall, a Freelance SEO Consultant, commented: "Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others."

New school SEO is more about traffic

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Many companies seek to manipulate how they appear, especially if mistakes have been made. It would probably increase the chances of you making a sale consumer-wise too.