Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about.

Make your keywords as specific as possible

Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result.

More backlinks = Higher rankings

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Make sure that you label all of your images with descriptive alt attributes. Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice.

The main aim of your content

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. According to Gaz Hall, a UK SEO Consultant : "Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience."

Niche Directories are all the rage

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Exact match Domains (EMD) An important aspect of SEO is making your website easy for both users and search engine robots to understand. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.