Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it's backed up by actual proof. If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results noted in the upper lefthand corner of the search results page under the search box.

Everything you need to know about citations

Not all duplicate content is a bad thing. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link.

Headings and dynamic pages

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Photography is a powerful method of reaching your audience with immediacy and impact. Most web directories, including Dmoz.org, can also be searched. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site - not recommended and are punishable by the search engines' rules.

Find a simple guide to comment spam and read up about it

It evolves too quickly. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Gaz Hall, an SEO Expert from the UK, said: "Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done."

Numerous ideas for search engine spiders

Nowadays, everyone's in a hurry, and the online world is no different. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view?