Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles?

Woo your audience

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website.

Satisfy a compelling customer need

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites.

Guide your customers through to the call to action

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Search engine algorithms will continue to become more sophisticated. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Gaz Hall, a Freelance SEO Consultant, commented: "Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible."

Optimize images with your key term

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Finding authoritative sites that’ll link back to your pages can be difficult.