The crawler doesn’t check every day that if a page is updated or if the new page is added. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings.

Can keyword research really make a difference?

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase.

How to really understand SERPs

Search engines can quickly scan for pages that are likely to match a search query. Many people still think that having a high volume of crawlable and indexable pages is always better. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. Links to page resources such as images, CSS and JavaScript should all be working.

One element of your strategy should look at link research

Why work harder than you have to? There are tons of handy tools online to help with your SEO copywriting, and most of them are free. Link popularity assumes that not all inbound links are equal. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Gaz Hall, an SEO Expert from the UK, said: "If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update."

Overlapping and redundant articles are a no-no, consider how text links can help

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Because nobody wants to get hoodwinked. First, improved search engine rankings will ultimately drive more organic traffic to your website. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies.