Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.

Use Link Baiting To Get More Clicks

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals.

Create better landing pages

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order.

Use Google Adwords & PPC Ad Campaigns

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. According to Gaz Hall, a UK SEO Consultant : "How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search."

Recover your dead backlinks

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.