People want to relate to Peyton and share his aura, if only obliquely. It establishes policy, sets direction, hires and supervises top management, is responsible for compliance with laws and regulations, and assures adequate resources for operations. Customers just won't show up or come back. A business therefore shouldn t restrict its markup to what it thinks customers will deem reasonable.

Going to trade shows is a type of promotional activity

Again, list the skills that your management team has that pertain to this business. It is always a good idea to combine two or even three routes to market in case one fails. To build a business and get what you want, you must be focused on your bottom-line numbers, know what things cost, collect your money, and always make sure you're making a profit. But don t make the mistake of skewing your plan to fit an idea that isn t sound.


Modest inflation can help spur economic activity, as the threat of higher prices tomorrow may encourage the making of purchases and investments today. What part of the team do you need the most help with? They are the reason that potential customers will connect with your organization, buy your product or service, stay loyal, and, hopefully, become ambassadors of your brand. .

Don't be afraid to give up the good to go for the great

Certainly you have to be selling your products and services at a profit that will let you sustain the business long-term. Branding your enterprise consists of a good deal more than simply settling on a company label. I am in business to make a HUGE profit and grow my wealth. So you continue to do things the same old way.

Knowing is not enough! You must take action.

Varsity crews and lawn mowers must move forward. You need a marketing program and sales system that generates new leads and gets customers to call your company or visit your store. As the leader, you are 100 percent responsible for everything: sales, profits, growth, quality, customer service, organization, people, and management. Bottom-up can work well in industries that are relatively new, in situations where the lower tiers possess unique expertise or resources, and when the cost of errors is not prohibitive.

Review customers? systems and operations

But the key word is honestly. You certainly shouldn t play down your strengths in a plan, but don t try to hide your weaknesses either. Embrace your uniqueness and be true to yourself, and the right people will connect with you and your product or service. Many marketing programs create the right image and perception of a company but don't get customers to call. Not unlike justifying expenses when sending your taxes to the IRS, you need to justify the amounts you are asking for and be specific.