95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly.

Should I be buying backlinks to help improve my rankings?

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content.

User-friendly Content — Because it Matters

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media.

Set a bare minimum expectation for what SEO can achieve

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Link building isn’t dead. Not by a long shot. According to SEO Consultant, Gaz Hall: "SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them."

SEO can be a frustrating activity

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for.