Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. Think of it this way. Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO.

Pick a way to make sure your site is mobile friendly and run with it

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Marketers feature rational appeals in many business-to-business advertising campaigns. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. Make sure you consider the following types of content that will help you craft your piece.

What can Instagram teach you about site submissions

It doesn't take hundreds to see the needle move, especially with Google's ever-improving ability to detect low quality and manipulative links. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better.

Design + splogs = Greatness

Stay on top of your SEO strategy and make sure that it is up to date. If you were to post a photograph of your product on your website - Imagine your product is the best pen in the world, you would want your image to say that it's the best pen in the world, wouldn't you? Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. According to Gaz Hall, a UK SEO Consultant : "What this means for you is you need to truly understand your industry and who is killing it."

Self-publishing Parasite SEO based purely on rankings

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. Google and others are indexing more pages than ever.