A recent business plan for a chain of coffee shops, for example, included photos of the proposed location, mock-ups of menus, and maps of the competition s locations. If you find a department that does not pay, change methods or your goods, and if still unsuccessful drop it. Suddenly that high-volume operator becomes a helpful traffic builder, not a dangerous competitor. And never make the mistake of trying to overawe a reader with your expertise.
Success usually comes to those who are too busy to be looking for it
Make
your patrons feel
that you are their friend. Make
people a top
priority. This
mutual orientation and
commitment between two or more businesses in more or less continuous relationships provide elements of stability in an unpredictable context. This
is extremely important,
because you don t want to gain numerous unhappy customers who could become anti-ambassadors for your brand.
Is Your Company Getting Rusty in Research and Development?
With
written systems in
place, you free up time to concentrate on real business growth opportunities, like converting repeat customers into loyal customers, seeking joint business ventures, looking for ways to maximize your bottom-line profits, motivating and inspiring your people, and finding time to enjoy the benefits of business ownership. As
a result, they
have lots of time to enjoy the benefits of a business that works for them. Think
about your plan
the same way. Even
if you aren
t in an industry likely to purchase buildings or patent valuable technology, the business derives value from the fact that it can generate profits into the future.
Give people the tools they need to improve.
Employees
who excel in
one area of business are often promoted to supervisory positions. Identify
what you need
to train your people to do and then make these your training topics at least once or twice every year. Identify
what you want
in the areas of profit, finances, customers, employees, market, service, quality, wealth, and freedom. If
the loan for
initial capital will be based on security instead of equity within the company, you should also specify the source of collateral.
Can Production help to grow your business?
Only
then will the
buying firm be able to attract suppliers that are prepared to award the buying firm the priority it is looking for. To
build an excellent
company, create, draft, and implement operational systems to minimize problems and maximize profits! All
these moves, and
many more you could take, have a good chance of working if your careful comparison of plan projections with actual results warns you of impending danger. Most
business owners spend
far too much time doing the wrong things well.
Send thank you cards after customer contact
Always
get your customers
to pay you upfront, whether they are individuals or other companies. Your
company can't grow
if you do things in a disorganized and chaotic manner. Decide
which customers need
more attention and how you can get a bigger return on the marketing money you invest to maintain customer relationships and increase your net profit potential. What
you GET is
a RESULT of what you GIVE!