How much training do your provide? A number of similarly small changes, in sum, can make a big difference in the bottom line of your plan and turn what otherwise looks like a loser into a projected winner. Eventually your company reaches a plateau and can't grow without some new customers. They are usually short term and are easily measurable.

Workers in Advertising

Then you can determine where you get the biggest bang for your marketing buck. (For simplicity s sake, the term product is used to refer to both products and services unless otherwise indicated.) This is clearly a very important section of your plan. Traditional retail stores have limited and rather expensive floor space, and thus stock a comparatively narrow range of items that they sell in large amounts to a local, relatively small customer base. These companies are market leaders and don't try to be all things to all customers.

Figure out project close-out requirements for Governance

If you do have significant holes in your management team, you ll want to describe your plans for filling them. This isn t to say that a down economy means you can t start a business. Unlike a venture capitalist who takes an equity position, bankers don t get a higher return on their loan if you happen to be more successful than expected. Of course, the password can also be distributed to others.

Taking care of your customers and saying thanks

Most owners don't like sales and prefer instead to focus on getting work done. As the business leader, you set the example and lay out the priorities. This gets their people to achieve great results. Your success depends as much upon what you are as upon what you know or do.

Go into detail if your business relies heavily on technology

Prior work experience in a related field is something many investors look for. Timing is sometimes a factor that is out of your control. Interdependences that characterise business relationships make value measurement and appropriation problematic. Suppliers want to sell only to people who can pay, which is one important reason a new supplier could ask to see your business plan before taking a big order.

Small-business owners wear many different hats

Leaders get results through people who achieve bottom-line targets. If you were honest and found areas where you were lacking, please find someone who can help you fix them before you approach anyone to invest. At its root all business is a matter of interaction between people, the deal is the formulation of and the engine by which these reciprocalities are enacted. Value measurement is problematic as value is embedded in relationships and networks and therefore difficult to separate out.