You should also let the reader know how the investment will help the company grow and/or increase its profits. The weather of the face, the temperature of the hand, the color of the voice, will win customers where other means fail. This can itself cost money, but the alternative is worse: Undercapitalization is among the most common causes of business failure; it can bring down an otherwise healthy organization. The intangible components of your brand are crucial.

A poor approach to Accounting

Repetition can be an effective way of learning: It drills information into our memories. But while their separation can provide clarity and allow expertise to shine, 'functional silos' are not inherently distinct. The small-business arena is one of those areas where the government has made strides in doing something helpful. You need a marketing program and sales system that generates new leads and gets customers to call your company or visit your store.

Today?s Accomplishments Were Yesterday?s Impossibilities

Working together to learn and improve each week fosters team spirit and enthusiasm. Every employee on your project team needs to know what they're responsible for and when they're successful. However, your business plan is more than insurance. Most small companies don't have formal training programs.

You shouldn?t build a business without a plan

Tell people pleasantly that you are a new bidder for their patronage. Many angels are well-off professionals, such as doctors and lawyers. Buying an existing business often requires that you shell out more money at the outset, in the form of a down payment to buy the business. In these cases the deferred participation plan is used.

Don't spend all your time planning

You have to decide: Are you more formal or chatty? This gets out of control as your company grows from one to five, from fifteen to twenty-five people or more. Many customers are attracted by the talk of their acquaintances, and it is much easier to tell a friend that you bought an article at 'The Hub,' or 'The Sun,' than to attempt the unpronounceable name of a proprietor, or to give a forgotten number. If possible, take a few samples of your choicest goods with you.

Stay on top of what is going on

This will keep you at the top of their minds when they have a need for your products or services. An employee handbook can also be a useful tool to set up a foundation for employee policies and procedures. Just because something seems out of fashion doesn t mean you re out of luck.Your knowledge and the means you have of imparting that to customers is an important part of your total offering. So it's your job to let go and get them doing what you pay them to do.